At the Uplinq 2010 conference in San Franisco, Verizon Wireless and Qualcomm announced a new Open Catalog for Brew phones. The Open Catalog will let developers offer their apps to Brew feature phones on Verizon's network more quickly. Developers will not have to ensure that all phones are supported, rather they can pick and choose models based on their own business needs. Developer will still be able to offer apps for free, or as a paid download, and an market directly to consumers, via SMS text message advertising, for instance.

Source: Phonescoop